8 Graphic Design Mistakes to Avoid
2 days ago
From social media graphics and website layouts to creating a cohesive grouping of promotional products, there are plenty of opportunities to flex your creative muscles and grow your business at the...
Continue ReadingHow to be an Empathetic Leader and Still Get the Job Done
May 17
Empathy is the ability to feel the same emotions felt by someone else. This trait allows you to feel pain for a friend whose going through a divorce, or excitement for a sister who was recently pro...
Continue ReadingWhat Millennials Want (And How to Work With Them)
Apr 17
Many people agree that there is a high demand to diversify the workforce with young specialists bearing fresh ideas and new perspectives. Furthermore, we need to prepare this growing generation for...
Continue ReadingYour Guide to Decoration Methods: Part 1
Mar 26
How do you decide which type of decorating method to use when so many possibilities are available for customized apparel and products? Each decorating choice has various advantages. In this blog, w...
Continue Reading6 Helpful Tips to Address Unhappy Customers
Mar 11
It's the moment you dread. The phone call you don't want to pick up. The review you're scared to address. Responding to unhappy customers seems like a chore. It can be overwhelming and humiliatin...
Continue ReadingHow to Put Together an Onboarding Kit
Jan 11
Employee engagement starts the second a new employee walks in the door, so it's important for companies to make a good impression on their first day! The onboarding process shouldn't just be about ...
Continue ReadingWhy You Should Be Having More Fun at Work
Dec 13, 2025
In the past, the words "work" and "fun" were two very different concepts that could never be caught in the same sentence. The old school rationale taught us that if you are enjoying yourself at wor...
Continue ReadingGeneration Z vs. Millennials: What’s the Difference?
Oct 22, 2025
We're all familiar with the stereotypes that characterize the millennial generation- avocado toast, “killing” chain restaurants, and being social media obsessed. But what actually defin...
Continue ReadingImprint Everything: A Guide to Printing Methods
Sep 7, 2025
Once you've found the perfect promotional product for your business or organization, the next step is to emblazon it with your logo or message. Depending on the item, there may be multiple decorati...
Continue Reading5 Simple Tips to Organize and Run Effective Meetings
Jul 25, 2025
If you work from 9 to 5, chances are you've sat in a meeting before. Whether it be a brainstorm session or roundtable discussion, it doesn't matter the industry you are in, meetings are inevitable....
Continue ReadingAdvice for Getting the Most Out of a Business Trip
Jun 12, 2025
Traveling for business can be a hectic experience if you approach your upcoming trip without any preparation. As with everything else in the world, there is an art to getting the most out of busine...
Continue Reading16 Ways Color Affects Your Branding and Marketing
Apr 22, 2025
Substantial research shows why color matters in branding and how it plays an important role in how we experience marketing. These 16 facts give you a glimpse into how you can use color to your adva...
Continue ReadingHow Promo Products Can Tell Your Brand's Story
Mar 18, 2025
Stories are powerful. From sharing stories around the campfire to writing fictional novels, storytelling has connected people together for thousands of years. But, have you ever considered storyte...
Continue Reading6 Reasons You Need a Company Store
Oct 4, 2024
As more and more companies turn towards e-commerce, shopping online has never been easier or more enjoyable. Ordering branded products is no exception! Company stores give you a convenient and comp...
Continue Reading6 Books That Every Business Owner Should Read
Jul 31, 2024
As business owners, it's crucial to understand the trends that affect your industry and your company. Each day, you consume an incredible amount of data, statistics, and research. However, it's als...
Continue ReadingGraphic Design Terms Everyone Should Know
Jul 24, 2024
It can be hard to communicate with a design team on a project when the designers speak their very own language. That's why we have a rundown of words you may come across frequently that can save y...
Continue ReadingThe History of Promotional Products
May 13, 2024
If you've ever been to a music festival or convention and walked away with a bag full of freebies, then you know that promotional products work! But did you know that those quirky logoed products h...
Continue ReadingLanyards: Everything You Need to Know
Apr 6, 2024
When it's time to choose the perfect lanyard for your company or organization, you may not be aware of all the things to consider when purchasing your new supplies. Lanyards come in many different ...
Continue ReadingYour Product Decorating Questions Answered
Mar 23, 2024
You encounter promo products every single day. You hold them, wear them, and maybe even smell them. But, did you know every one of these products goes through an extensive design process, whether t...
Continue Reading5 Fail-Proof Ideas for Your Business Instagram
Sep 27, 2023
What generates over 95 million photos and videos each day, 4.2 billion likes daily and has 700 million active users? You guessed it – Instagram. This photo and video sharing social platform h...
Continue Reading6 Things You're Missing out on by Not Using Promotional Products
Sep 20, 2023
Promotional products aren't just for niche industry operations. Whether you are a small organization looking to grow your business, or an established company wanting to reach a new market, a produc...
Continue ReadingWhat’s Up With Unboxing Videos? The Trend You Must Try
Sep 5, 2023
We all enjoy that element of surprise (well, most of us!). User-generated unboxing videos have popped up more and more on YouTube and other social media platforms, adding a surprising value to prod...
Continue ReadingYour Guide to Promotional Shirts
Aug 29, 2023
If you've ever run a 5k or attended a basketball game, chances are you've got a promotional shirt in your drawers somewhere. According to PPAI's 2019 Consumer Study, wearables are the #1 most popul...
Continue ReadingGiving Back: The Importance of Corporate Social Responsibility
May 26, 2023
Whether you're putting together a fundraiser, donating food to a local shelter, or volunteering at a soup kitchen, supporting causes you care about makes you feel good and makes the world a better ...
Continue ReadingWhy You Need Promotional Products
May 18, 2023
In a world of ever-changing advertisement trends, there is one marketing solution that never grows old – promotional products. Studies show promotional products were ranked as the highest adv...
Continue ReadingCustomer Experience + Branding: The Relationship Goals of Marketing
Apr 12, 2023
Customer experience can make or break your company. How you and your employees treat customers directly reflects your brand's values. But the truth is, positive customer experiences can be difficul...
Continue Reading5 Ways to Boost Employee Morale
Jan 30, 2023
When it comes to building a successful company culture, maintaining positive employee attitude is key. Not only are happy employees more productive, but your company is also more likely to attract ...
Continue ReadingThe Best Apps For Organization
Jan 9, 2023
For many of us, keeping organized and productive seems to be the goal that haunts us throughout the year – especially in an increasingly digital age where social media, a million calendar rem...
Continue ReadingYour Brand Is Your Business - Market It!
Oct 3, 2022
As a marketing professional, you understand better than anyone the importance of establishing a distinct brand presence for your company. People gravitate to those they identify with and can trust ...
Continue ReadingUsing Customer Profiles to Find the Perfect Promo Products
Jun 29, 2022
When business owners are asked about the customers they serve, many times, their response is: “Well, we serve everyone…” If a company served everyone, it would be impossible to ...
Continue ReadingHow to Manage the Workload of a Leader
Jun 22, 2022
We all have a superstar in the office. They're the ones who get all their work done before the deadline, befriend everyone in the office, manage an entire team, and still make it to the gym every d...
Continue ReadingBranding 101: What Makes a Brand Powerful
Apr 1, 2022
A powerful brand is more than just a great logo and a mission statement (although those certainly lay the groundwork for any brand.) We live in a time where competition rises up on every corner, an...
Continue ReadingSustainability & Environmental Responsibility: Why it Matters
Dec 26, 2021
As the reality of our planet's changing climate is becoming more and more apparent, being committed to sustainability has become a business imperative in the eyes of consumers. According to a 2018 ...
Continue ReadingThe Power of Perceived Value
Nov 27, 2021
In marketing terminology, perceived value is what consumers think a product is worth to them. Outside factors like personal memories or associations, celebrity endorsements, resemblance to a higher...
Continue ReadingCorporate Social Responsibility and the Beauty of Giving Back
Nov 13, 2021
Organizing a fundraising event. Donating food to a local animal shelter. Serving at a soup kitchen. No matter what you do to give back, volunteering feels pretty good, doesn't it? But it doesn't h...
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